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About US

Our customer value analysis tools outperform customer satisfaction and customer loyalty methods

GALE consulting Inc. helps you and your organization achieve the full benefits of customer feedback using Customer Value Analysis. Dr. Bradley Gale has greatly refined these tools so you can reliably track how customers in your marketplace judge your product or service in comparison to the competition's.

Helping clients understand their market-perceived quality and value relative to competitors

Delivering actionable customer feedback

Helping companies win and retain customers

Helping organizations integrate customer feedback and value into their overall strategy

GALE consulting Inc. works with individual clients and industry groups to deliver the kind of strategic insight necessary to succeed in improving business performance. We provide CVA workshops, custom research and consulting services, key account analysis, and customer feedback forums to help our clients improve growth and profitability.

Please contact us to discuss how you can transition your customer satisfaction and customer loyalty measurements to the more strategic Customer Value approach.