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Research Services

Delivering valid and actionable market research data

GALE’s proprietary Customer Value Analysis methodology is an extension of the Profit Impact of Market Strategy (PIMS) findings. In other words, the metrics we deliver tie to business results. We are specialists in integrating information from widely different or unusual sources to significantly broaden client's perspectives on their customers and markets.

GALE consulting, Inc. provides a full range of qualitative and quantitative research required to understand your customers, markets, and your market position relative to key competitors. We work collaboratively with our clients to design and deploy both proprietary single-client and syndicated multi-client studies covering a wide range of industries around the globe. Guided by the characteristics of your market segments, we deploy the appropriate survey option needed to generate valid and actionable data. Our experienced professionals have helped clients use Customer Value Analysis research for:

  • Assessing competitive position
  • Improving customer satisfaction and loyalty
  • Key account analysis
  • Improving external focus
  • Customer advisory forums
  • Understanding targeted markets and segment
  • New product introduction

Current clients have also used GALE's research services for:

  • Employee surveys
  • Assessing organizational alignment to strategy


Please contact us for more information on proprietary and syndicated research studies.