Market Research and Consulting Services

Helping organizations grow market share and profitability

GALE consulting Inc. offers a full range of research and consulting services required to develop winning market-based strategies.

Our personnel utilize their broad experience in business, Customer Value Management, and human resources, to help clients learn and apply the results of Customer Value Analysis far more quickly and cost effectively than they could if working alone. Furthermore, using our field proven implementation process we can deliver a comprehensive strategy designed to win and retain customers at a fraction of the cost charged by most consulting firms.

GALE’s proprietary Customer Value Analysis (CVA) methodology is an extension of the Profit Impact of Market Strategy (PIMS) findings. GALE’s CVA projects are directed by some of the most well-respected, experienced, and influential thinkers in the marketing and strategy arenas, including, Dr. Bradley Gale. Publishers Weekly reviewed Dr. Gale's methodology, described in his book Managing Customer Value, as "arguably the most useful marketing study since the formative works of Peter Drucker, Philip Kotler, and Michael Porter...may shape business thinking for years to come."

Our broad understanding of customer research, business, strategy, and organizational development allows us to help clients accurately assess business opportunities when turning customer feedback into actions to improve growth and profitability. We offer a comprehensive solution that synthesizes the analytical research and diagnostic insights necessary for organizations to maximize their market potential.

The collaborative working relationships we form with clients are flexible and we avoid giving our customers generic proposals that don't meet their specific needs.

Please contact us about developing a winning strategy for your business.